Communication Agency Services in Ghana: Cavehouse Communications Leads PR and Digital Communications for Ghana Digital and Innovation Week
- Sacrefilms Media
- January 6, 2026
- Blogs
- Communication Agencies in Ghana, communication Agency, Creative Agency
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Introduction
A good communication agency answers one key question that every organisation faces. What does a communications agency do when the spotlight is bright and the stakes are high? It guides the story, protects the message and brings people in. I love how storyteller Annette Simmons puts it. People do not want more information. They are up to their eyeballs in facts. They want faith, trust, and meaning. That insight shaped the way we worked on Ghana Digital and Innovation Week.
Cavehouse Communications took on the role of a full-service communication agency for the nationwide celebration and supported six regions and the national event at the Accra International Conference Centre. This work stretched across event management support, digital communication, and real-time storytelling that kept thousands of people connected to one big national moment. Some call it the work of digital marketing agencies or creative agencies. We simply call it focused communication with a clear purpose.
This is the story of how we did it and the exact actions that helped the event grow its reach, visibility and engagement.
Communication Agency Services Across Six Regions
Ghana Digital and Innovation Week is hosted by Impact Investing Ghana, the National Entrepreneurship & Innovation Programme and the Ghana Hubs Network that celebrates the people and ideas shaping the country’s future in tech and innovation. To keep every region connected, Cavehouse Communications managed social media updates for six regions. These included Eastern Region, Bono East, Ashanti Region, Northern Region, Upper West and Western Region.
Each region had its own stories. It’s own speakers. Its own audience mix. Our job was to keep the national message consistent while letting each region shine. That meant listening to coordinators on the ground, receiving updates in real time and turning them into simple, engaging content within minutes.
We shared programme highlights, speaker sessions, key quotes, photos from the field and short videos that helped people follow the event even if they lived miles away. This made a huge difference. It built a sense of connection. It kept every region involved and ready for the national event.
Our posts reached more than 200,000 people and achieved over 190,000 views. We also recorded more than thirteen thousand link clicks from people looking for more details about the event. These are the moments that show the real value of clear and steady communication.
Supporting the National Event at AICC
The national event took place at the Accra International Conference Centre and brought together leaders from government, industry and the innovation space. High-level partners included the Ministry of Communication and Digital Transformation, GIZ and UNDP.
Cavehouse Communications managed PR, media engagement, social media storytelling and content coordination for the national programme. We worked with media houses before, during and after the event to help shape public interest and reach a wider audience.
Our team secured sque eze backs for two weeks on Joy Prime and arranged interviews on YFM and Joy Prime TV. We also delivered two weeks of live presenter mentions on YFM and Happy FM, which helped keep the event top of mind for listeners across the country.
This work sat on top of our pre-event media effort. We issued press releases to eight publications, including Ameyaw Debrah, Peace FM Online and the Ghana News Agency. These updates helped position the event early and gave the public a clear idea of what to expect.
Comprehensive Media Presence
For an event of this scale, a strong media presence is essential. Here is a clear breakdown of how wide the coverage reached.
Television
We secured national and regional coverage across seven TV stations, including Metro TV, TV3, GTV, Amansan TV, ABC News Ghana, Jubilee TV, Green TV, Light TV and CNC TV.
Radio
Five radio stations followed the updates and shared content from the event. These included YFM, Happy FM, Peace FM, Vision One FM, Rock FM and Liberty FM.
Print and Online Publications
Ten major online and print outlets covered the event. These included Daily Graphic, MyJoyOnline, Pulse Ghana, The Communicator Online, GNA, Business and Financial Times, Africa News, African Business Spotlight, National Enquirer and Ghanaian Times.
This mix of TV, radio, print and online coverage created a strong public footprint for the event. It helped the event travel far beyond the walls of the AICC and into homes, offices and communities.
Digital Storytelling That Moved People
Social media was the centre of the communication plan. It helped people follow the event even if they could not attend in person. It also created a space where partners, students, innovators and the general public could react and share their thoughts.
We kept updates simple and visual. Every post had a clear message, a clean design and a direct link to useful information. Short videos captured highlights without forcing viewers to sit through long recordings. Photo posts focused on faces, activities and moments that showed real human involvement.
Each region received daily content that reflected its own activities. The national event streamed live updates that shaped a complete picture of what was taking place inside the venue.
Our content reached thousands of people in real time and pulled strong engagement across platforms. The movement from views to clicks showed clear audience interest.
Website Content and Traffic Growth
The official event website received a sharp rise in traffic during and after the event. People searched for programme details, speaker information and regional activities. Our continuous updates helped keep the site active and relevant.
We published articles, event schedules, highlight posts and recap content that matched what people were searching for. This supported visibility on search engines and helped the event show up for key phrases linked to digital innovation in Ghana.
This is a core part of what a communication agency does. It keeps information accurate and easy to find. It also supports the larger goal of helping the public understand and connect with national development programmes.
Clear Branding and Creative Direction
Brand identity shapes how people remember an event. It gives the public something familiar to follow. Cavehouse Communications led the visual direction for social media, website content and digital graphics across all regions.
We created banners, cards, speaker features, photo posts and highlight templates. These assets made the event easy to recognise and kept the audience connected across platforms.
Every region received materials that matched the national brand. This helped create a unified experience even though the activities took place across six different locations.
How Our Communication Agency Services Built Trust and Kept the Public Engaged
One thing we learned during this project is simple. Consistent communication builds trust. People want to know what is happening, who is involved and how they can take part. When updates stop, interest drops. When updates flow, interest grows.
By sharing steady posts, working closely with media and shaping clear messages, Cavehouse Communications helped maintain strong public interest from the first regional event to the final moment at AICC.
This is the core value of a skilled communication agency: Clear messages, strong coordination and steady storytelling.
Why This Work Matters
Ghana Digital and Innovation Week is more than a yearly gathering. It is a national platform that helps people learn, connect and share ideas that can shape the country’s future. For this kind of event to succeed, communication must be intentional and timely.
Our goal was simple. Make it easy for the public to follow what is happening. Support the event team with clear messaging. Show the work being done in every region. And make the national event accessible to anyone who wanted to learn from it.
The numbers show that this approach worked. The media coverage shows it worked. The public interest shows it worked.
Conclusion
Cavehouse Communications is proud to have served as the full-service communication agency for Ghana Digital and Innovation Week. From the six regional editions to the national event at AICC, we supported PR, digital communication, content development, media coordination and creative direction.
The results speak for themselves. Strong public interest. Wide media coverage. High engagement. And a clear message shared across the country.
If your organisation needs steady communication support, clear messaging and structured public engagement, we are ready to partner with you.
Contact Cavehouse Communications
Reach out today to start a conversation and explore how we can support your next project.
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