AI Can Make Production Faster. It Cannot Make a Story Matter.

Artificial intelligence is changing media production at remarkable speed. It can assist with scripting, storyboarding, editing, transcription, voice generation, visual development and post-production. For production teams, this represents an enormous opportunity. But it also creates a dangerous misconception: that technology can replace the need for creative thinking. It cannot. AI can help generate possibilities. It can accelerate repetitive tasks. It …

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