The New Gatekeepers: Why Algorithms Are the Real Audience

For decades, communication strategy centred on one objective: understand your audience. Brands invested heavily in consumer research, market segmentation, behavioural insights, and customer personas to answer fundamental questions. Who are we speaking to? What do they care about? How do they make decisions? These questions remain essential. But today, there is another audience that brands cannot afford to ignore. Algorithms. …

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